McCullough Marketing has moved to RE/MAX of Nanaimo

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Jan
29
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I recently read Tony Robbins' book "Money: Master the Game" and I was astonished to learn that the average American spends $1,000 in lottery tickets EACH year! What was even more surprising is that the record is held by Singapore as the average household spends $4,000 every year on lottery tickets. We have all heard the whisperings of someone who knows someone winning the lottery, but it likely has not impacted you or your family's finances at all. In fact, you are 251 times more likely to be struck by lightning than winning the Powerball Jackpot (in which your chances are 1 in 175 million)! To put this into perspective, you have a 1 in 250 million chance of being killed by a falling coconut and a 1 in 300 million chance of being killed in a fairground accident (which ironically is the exact same statistic as your chance of being killed in a shark attack).
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Jan
22
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This past week has been especially interesting, as we are bombarded with stories of how large retails stores are either making a mass exodus from Canada, or closing their doors forever. Target Canada, Sony, and Mexx Canada were some of the larger companies mentioned in the news recently. My heart goes out to the employees of these companies, as they find themselves looking for new jobs. The fault of failure lies solely with the corporate executives who not only failed the company, but its employees and shoppers. Is anyone really surprised that Target failed? In one year, the company managed to lose almost ONE BILLION DOLLARS! From the onset, Target Canada seemed destined to become the laughingstock of retail giants. Opening 133 stores in Canada in a single year, while having absolutely no global experience outside the US is pretty crazy. The Canadian senior executivewas fired, shelves were never filled with items customers wanted (or needed), while making it resemble a cleaner (but bare) Zellers store with minimally brighter lighting. Canadians who had shopped at Target Stores in the US expected the same deals and products as they had enjoyed purchasing south of the border. Target was widely regarded as a "Wal-Mart for people who don't want to shop at Wal-Mart", and Target's community involvement was non-existent in Canadian cities. Prices were not competitive enough, and competing businesses like Shoppers Drug Mart, Wal-Mart and Canadian Tire successfully responded with online and in-store deals to retain their clientele. I suppose the question that should be asked is really NOT why Target failed in Canada, but WHY anyone thought it would be a success.
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Jan
15
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MISTAKES ARE GREAT TEACHING GUIDES – Some of the biggest mistakes I have made in my life are probably the things that I never did, because even when I failed, I recognized that at least I had been willing to try something. Sometimes, we learn a lot about ourselves when we take missteps in life, and the challenges that we need to face head-on often make us stronger in life. This lesson is easily reflected in the childhood memory of picking up yellow snow for the first and ONLY time in life as a kid!
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